5 Resources For Generating Content Ideas

“I know I need to publish content, but I don’t know what to write about!”

Does this sound familiar?

One of the big reasons business owners don’t put more effort into their content marketing is due to a lack of ideas for content.

The good news is, there are 5 easy, effective, and free methods you can use to discover great ideas for content assets.

If you invest just a few hours exploring these sources, you should have at least 3 months worth of content ideas to work with.

  1. QUORA

Quora is a question-and-answer website where users ask questions and provide answers as part of an open discussion.

You can use Quora to search for a keyword or phrase that is relevant to your business. It will then show you a list of the most popular questions and topics being discussed.

For example, let’s say you’re a naturopath. You might search the phrase “natural remedies”. As you can see below, a list of results will then show up giving you some great ideas for content.

As you can see in the above example for “natural remedies”, the questions that appear when you sort the list by “past week” have very few answers, if any. It also provides you with ideas that are perhaps new and unique, giving you great ideas for content that should perform well in search engines.

In the screenshot above, the question titled “Is there any natural way to correct myopic eyes with natural remedies?”, has 6 Followers and 0 answers. This indicates that there are a good number of people out there that haven’t found an answer for this question, so writing a few paragraphs with a link to your more detailed article should generate a good amount of traffic.

SIDE NOTE: Use links sparingly, and make sure you provide value first before including any links to articles from your site. The last thing you want is Quora to flag your site as ‘spam’.

2. BUZZSUMO

Buzzsumo is a handy tool for content marketing and SEO campaigns. It offers insights on what content performs best for any given topic or niche.

On Buzzsumo’s homepage you’ll see a search bar where you can enter a keyword or phrase and hit search. The site will show you a list of published content that relates to your search, along with statistics on shares and comments.

For this example, let’s say you’re a physiotherapist, and you want to know what content is performing best for the search phrase “injury prevention.”

A closer look at the results will give you some great ideas for articles, including “Hand-Positioning Tips to Prevent Injury in Weight Bearing Poses”, “The Core Workout That Prevents Injury”, and “How NBA Star Brandon Ingram Manages Knee Tendonitis”.

The key here is to use the theme of the post and offer your unique take on it. Avoid simply copying the content. If you just copy paste the article it will be flagged as plagiarism and your site will be punished. Study the article, in particular the comments section, and find what questions are left unanswered. You can then take that feedback and create your own article.

With a free trial, you can also access other tools including ‘Question Analyzer’, which will populate a list of common question being answered (much like Quora), as well as more in-depth content analysis.

3. ANSWER THE PUBLIC

True to its name, Answer The Public helps content marketers identify the best topics for content by giving you a free report of what questions people are asking about your niche in Google search.

This time we’ll put ourselves in the shoes of a Podiatrist (pun intended), and search the phrase “running”.

As you can see above, you will get a massive list of questions that you can use to plan content. Some great examples from the list above include “How running
affects your brain”, “How running reduces stress”, and “are running machines any good?”.

You can also get a lot more specific and search for niche phrases.

For example, a podiatrist or physiotherapist might search the term “shin splints” to see what common questions people are asking about the condition. You’ll then see a whole bunch of questions that you can use to create an epic article about managing and treating shin splints.

As well as the list of questions, there are also several tabs that provide other content ideas. The Prepositions tab also shows you a chart of search phrases from users that contain your keyword with prepositions such as can, for, to¸ and the like.

The Comparisons tab shows you a chart of phrases that users search for containing your keyword and comparison cues such as vs, versus, or, and like.

The Related tab shows you a chart that displays incomplete phrases containing your keyword. For example, if you type in the keyword “swimming pool”, the Related tab will show you search phrases such as “swimming pool Sydney” or “swimming pool near me”.

You have the option to download an image file of the charts from each tab, or you may opt to download the data from all the tabs in a CSV file for future reference.

4. FORUMS & FACEBOOK GROUPS

Jump on forums that relate to your niche and see what people are talking about. What common questions are people asking? What problems are they running into?

To find forums that relate to your niche simply type “[your niche] forum” into Google. You can even get more specific and search for ‘Australia forum’. Scroll
through the list of results and you should find multiple forums that are great for finding content ideas

If you can add value on the forum, even better – sign up and start engaging with other forum members. You can build up relationships authentically and ask members to share their questions with you.

Just don’t jump on and promote your website and business straight away – you’ll come across as spammy and be quickly booted out.

Much like forums, Facebook Groups are a great resource for generating discussions with your target market and finding ideas for content.

Let’s say you’re a Chiropractor. A simple search for Facebook Groups for the phrase ‘Back Pain’ will return a ton of handy results

Again, try to add value wherever you can.

5. EXISTING CUSTOMERS

Your existing customers are perhaps the best source of content idea generation, and they’re usually more than happy to give you feedback. There are a few ways
you can go about sourcing ideas from your existing customers:

1. QUICK EMAIL

If you want to know what your customers are thinking, just fire off a quick email asking what questions they have and what problems they are facing. The key is to
keep it short and sweet.

For example,

“Hi [name], what’s your biggest challenge right now with X? If you have any questions, hit reply to this email and I’ll help you out.”

This should generate some great ideas that you can turn into value-packed content assets.

2. SURVEY

If you want a more in-depth view of your customer’s mindset and pain points, a survey is a great option. If you don’t have any customers yet, or you just want to
get in the minds of people who are your target market but haven’t purchased your product, you can also reach out to people and request an interview.

You can quickly set up a survey using Google Forms, or a service like Survey Monkey.

Here are some questions we recommend asking your existing customers:
1. What is your biggest problem right now regarding X?
2. What questions about X are you struggling to find answers for?
3. What in-depth guide or article would you find most helpful for ‘X problem’?
4. What key questions did you want answered before purchasing X?

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5 Ways Australian Physiotherapists Can Create Relevant Content & Win More Business

Before the internet, word of mouth was enough for most private medical practitioners to keep their business going. Referrals were and still are a powerful tool for building your profile and attracting new clients.

But times are changing, and competition is increasing.

With a model that relies on repeat business, the real challenge for physiotherapists is to get new clients through the door on their own accord, and that’s exactly where a lot of private practitioners struggle. After all, they’re medical pros, not marketers.

In private practice, your reputation is everything

The truth is, most prospective clients have already made up their minds about you by the time they walk into your office.

Maybe they heard about you from a friend, or maybe they saw your website or Facebook page after a quick online search.

This is a powerful insight: it means they’ve already formed an opinion about you based on what they’ve heard or, more likely, seen online.

Therefore, the key to winning over new clients is making your online image as clear, focused and compelling as you can. It has to be a true reflection of your business, your expertise, and the value you bring to the table.

This means creating content that educates and provides value to your target market. It’s your chance to establish your authority in your field, and show them why you are the best choice for their needs.

And there’s also a hidden benefit: by establishing your expertise in a specific area, it gives you the ability to charge above market rates for your services. Consuming your content allows a prospective client to SEE that you have the knowledge and ability to solve their specific problems.

The more targeted your content is, the better

It’s time to leverage your specialisation, your skills and your experience, to show clients exactly how you can help them with their problems, all before they’ve set foot in your office.

That’s where the content you publish online comes in.

The key to effective content marketing comes from narrowing your expertise to a specific area or need.

Let’s say, for example, a large segment of your clients are footballers. How many private practitioners cater specifically to football-related injuries or issues?

By presenting yourself as an expert in this area, you’ve just caught the attention of every footballer, coach or parent who is involved in the sport.

And by sharing real, practical and useful advice with no strings attached, you’ve not only demonstrated your expertise, but you’ve also shown that you are credible, trustworthy, and above all, that you genuinely care about your clients.

That goes a long way in building relationships and increases your chances of turning potential clients into paying customers.

Now, let’s get into some precise strategies you can use to make this work.

 

5 Content Marketing Strategies For Australian Physiotherapists

 

1. Get the Timing Right

Timing is everything, so keep competition starting dates and large events in mind when you are publishing content. For example, the Melbourne Marathon Festival is typically held in October. With this in mind, you could begin publishing marathon-related content in August, offering advice on how to prepare to run in the event.

Similarly, football and netball seasons kick off in early April, so you could target this time of year for publishing content aimed at footballers and netballers. Players and coaches are likely keeping an eye out for content that will give them an edge, so offering tips on how to avoid and prevent injuries will be well received. 

Articles on things like stretching techniques for increasing flexibility, the benefits of sauna for recovery and endurance, and preseason recovery programs will also experience high engagement.

2. Target Specific Sports

Whether it’s the beginning of winter or the beginning of summer, creating content that is specific to a particular sport is another great strategy for reaching potential clients. You can create multiple pieces of content with a one-sport focus, such as ‘The Best Boots For Soccer Players’, ‘How Netballers Can Prevent Injury on Rain Affected Surfaces’, or ‘5 Ways Cricketers Can Stay Hydrated in the Field.”

Publishing content that is sport-specific will allow you to advertise to a narrowly focused group, increasing your chances of engagement and building authority across different sporting codes.

3. Target Specific Weather Conditions & Seasons

Another way you can narrow your focus is by combining a segment of your client base with the current season. For example, providing winter-specific advice for runners offers a relevant topic to a subset of your customer base. This will allow you to create a ‘niche’ focused piece of content, making you highly relevant and increasing your chances of engagement.

It’s important to provide value with actionable, practical advice that will answer any common questions your prospects might have. For example, the winter months usually mean that people are running on wet or damp surfaces. Content that advises runners on which running shoes or foot support are best for wet surfaces, what post-run recovery regimens work best, and what precautions to take to remain safe during winter will be relevant and valuable.

4. Create Specific Programs & Checklists

Creating specific programs and checklists that your prospects can download is an important strategy you should be utilising.

For example, you could publish the program as a downloadable PDF, where prospects need to enter their email to receive the program. This allows you to build your email list, giving you the opportunity to continue a dialogue and build relationships with prospects.

You could create a step by step injury prevention program aimed at footballers. Prospects would have to exchange their email to download the program. Downloadable content is essential for building your email list, and it also positions you as an authority within your target market.

5. Target Specific Age Groups

Another great strategy is to focus on delivering content targeted at specific age groups. Different age groups usually face different challenges when it comes to work and physical activity, so narrowing your focus to age groups is a great way to create relevant content.

For example, over 35’s mostly engage in physical activity for the health benefits, so providing advice on how to achieve optimal health while enjoying physical activity will be relevant.

You could also create content aimed at over 35’s who work full-time and sit at a desk all day. Some of these people are probably suffering from back soreness, so advice on the best standing desks, stretching techniques for back health, and advice on how to avoid problems caused by sitting all day will be helpful.

 

It’s worth noting that publishing valuable content is only one phase of content marketing. You also need a clear strategy in place for turning readers into prospects or clients. There’s no point putting all your effort into creating content if you have no way to capture leads or make a sale.

The best advice for getting the most out of your content is having an opt-in strategy attached to each piece of content. This can be in the form of an offer (such as a free consultation), or a content download (such as the injury prevention program mentioned above). This way, you’re incentivising each reader to exchange their email for more value, which allows you to generate leads and build relationships prospects.

If you’re not already producing content and building an email list, then now is the time to get started.

Good luck!